Barbie may now look a bit more like the rest of us, curves and all.
Mattel, the maker of Barbie, announced Thursday the iconic doll will now come in three new body types and a variety of skin tones and hairstyles. This is the first time the doll will be available in body types beyond its original stick-thin frame.
Mattel has been putting Barbie through a transformation for the past two years to bring the doll in line with realistic body standards and reflect the diversity of the kids playing with the dolls. Last year Mattel introduced 23 new dolls with different skin tones, hairstyles, outfits and flat feet, rather than the perpetually pointy ones meant to fit into sky-high heels.
This year’s dolls will be available in tall, petite and curvy body types. Online sales start Thursday on Barbie.com and dolls will start hitting stores March 1, with a total of 33 new dolls being rolled out by the end of the year.
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